Preparing Your Site for SEO

Search engine optimization starts right at the heart of your website. Some of the most basic things that you need to do are things that many web designers often times neglect.

Here are a few quick tips for basic SEO.

1. Make sure your title tags are properly named. The most common mistake I see in title tags is using the URL of the website. If your site has www.mysite.com in the title tag, it's time to change it.

What makes up a good title tag?

Think about your business. Now think about how you want people to find your business online. If you are a dog trainer and you live in Redding, your title tag should read, "Dog Training Redding". It's short and to the point. Most importantly, it's probably something people would actually type into the search engines if they live in Redding and are looking for a dog trainer.

2. Every page on your site should have a different title tag. Take a walk through this site and look at a variety of article pages. You will notice that each page has a different title tag.

This is another very common mistake that can easily be corrected. Changing the title tag to keywords that relate to your content and are used by people to find your type of business can make a huge difference.

In fact without proper title tags the search engines may not have a clue what your business is.

3. Make sure the content on your site includes the keywords used in your title tags.

If you are a dog trainer and you want people in your area to find you, make sure you add this into your content.

"My name is Mary and I am a dog trainer in Redding, CA. I also train dogs in Anderson and ... etc..."

That sentence helps the search engines to list your site for keyword search terms that include where you train dogs.

Just using these three basic SEO tips can help improve your search engine listing tremendously.

There is more to obtaining a great search engine listing than these three tips. It is also vital to include other elements that are applied both onsite and offsite.

To learn how your site can become more search engine visible, feel free to email me at:  anytime or call, 530-209-7067 leave a message with a good time for me to call you back and I'll return your call asap.