What is the SEO Advantage? Search engine optimization is
something that will give your business an advantage
over your competitors. Most people do not understand
even the very basics of SEO.
Without understanding the basics, you are squelching your
opportunity for search engine traffic.
If you already have a web site, you may want to update it.
In this article, I'll talk about a simple change that any web
designer can do. After reading this information, take a look at
your own web site to see if it can use a little tweaking. If
you're thinking about hiring someone to design a site for you,
make sure the designer has a solid understanding of SEO.
This tip is about the Title Tags. A title tag is what the
search engines use as the main link back to your site. It
describes the content of the web page. It is usually very short
and to the point.
It doesn't take a lot of time to change the title
tags. Yet, taking the time to make these changes can
very well increase your visibility in the search engines.
Especially if you have a local business where the competition
for keywords of your content will be very minimal.
One big mistake often used by novice web designers is
using the URL or web site address in the title tag.
If your title tag reads something like, www.mysite.com then
it's time to change it.
The search engines need to know what each and every
page on your web site is about. Creating a short
description of what your web page content is about in the title
tag can greatly increase your position in the search
If you sell black teddy bears and your title tag says,
www.myfuzzysbears.com, it's time to change it to sometime more
like, "Black Teddy Bears you'll adore". It's short, sweet, and
inviting to the reader.
The SEO advantage is knowing how to please both your
visitors and search engines like Google, Yahoo and MSN. If
you'd like me take a look at your site and help you discover
where you can improve your search engine results, feel free to
email or call.
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