The SEO Advantage

What is the SEO Advantage? Search engine optimization is something that will give your business an advantage over your competitors. Most people do not understand even the very basics of SEO. 

Without understanding the basics, you are squelching your opportunity for search engine traffic.

If you already have a web site, you may want to update it. In this article, I'll talk about a simple change that any web designer can do. After reading this information, take a look at your own web site to see if it can use a little tweaking. If you're thinking about hiring someone to design a site for you, make sure the designer has a solid understanding of SEO.

This tip is about the Title Tags. A title tag is what the search engines use as the main link back to your site. It describes the content of the web page. It is usually very short and to the point.

It doesn't take a lot of time to change the title tags. Yet, taking the time to make these changes can very well increase your visibility in the search engines. Especially if you have a local business where the competition for keywords of your content will be very minimal.

One big mistake often used by novice web designers is using the URL or web site address in the title tag. If your title tag reads something like, www.mysite.com then it's time to change it. 

The search engines need to know what each and every page on your web site is about. Creating a short description of what your web page content is about in the title tag can greatly increase your position in the search results.

If you sell black teddy bears and your title tag says, www.myfuzzysbears.com, it's time to change it to sometime more like, "Black Teddy Bears you'll adore". It's short, sweet, and inviting to the reader.

The SEO advantage is knowing how to please both your visitors and search engines like Google, Yahoo and MSN. If you'd like me take a look at your site and help you discover where you can improve your search engine results, feel free to email or call.

Email me at:  or call: 530-209-7067